At 88, Harry Potter Actress Becomes Brand Ambassador for Loewe

An Unforgettable Transformation: Maggie Smith, Renowned Actress, Takes on the Role of Loewe's Muse for the Spring/Summer 2024 Pre-CollectionThe Magica...

At 88, Harry Potter Actress Becomes Brand Ambassador for Loewe
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An Unforgettable Transformation: Maggie Smith, Renowned Actress, Takes on the Role of Loewe's Muse for the Spring/Summer 2024 Pre-Collection

The Magical Metamorphosis

The unforgettable Professor Minerva McGonagall from the Harry Potter series has gracefully transformed into the muse of the prestigious couture house, Loewe, for their upcoming Spring/Summer 2024 pre-collection. Surprisingly, there are no pointed hats or Gryffindor scarves in sight for this stunning campaign. Loewe's artistic director, Jonathan Anderson, took to his Instagram account to announce this remarkable collaboration, showcasing a series of photographs featuring the 88-year-old actress, Maggie Smith. The news has brought joy to both avid fans of the beloved saga and fashion enthusiasts alike.

At 88, Harry Potter Actress Becomes Brand Ambassador for Loewe

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An Iconic Campaign

Captured by the renowned photographer Juergen Teller, this advertising campaign serves as a reminder that fashion knows no boundaries of age. Maggie Smith, also famous for her role as Violet Crawley in the series Downton Abbey, effortlessly competes with the younger generation when it comes to style. The first photograph portrays the British icon in front of a brick wall, adorned in a long bicolored faux fur coat while effortlessly holding the emblematic bag of the season: the Loewe Puzzle. Another snapshot showcases her seated on a couch with colorful patterns, elegantly donning a white and black dress, accompanied by a bordeaux Loewe bag. Dame Maggie Smith, who received her knighthood in 1990, embodies professionalism throughout this iconic campaign, guaranteed to leave a lasting impression.

"Fashion is ageless, and Maggie Smith is the epitome of timeless elegance. Her enchanting presence brings a new dimension to our brand, creating an unforgettable visual narrative." - Jonathan Anderson, Artistic Director of Loewe

27 Eki 2023 - 15:45 - Lifestyle

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