Proton: Ownership Unveiled
Proton, the renowned car brand, has an intriguing ownership that ties it to both a country and a prominent company. Prominent as it is in the automotive world, many are curious to know who the driving force behind Proton is.
The History: Born in Malaysia
Proton, founded in 1983, proudly hails from the vibrant country of Malaysia, nestled in Southeast Asia. The Malaysian government, envisioning national industrial development, spearheaded the creation of this distinguished automobile manufacturer.
A strong desire to establish an indigenous automotive industry led Malaysia to collaborate with Mitsubishi Motors, a well-established Japanese carmaker renowned for its expertise and engineering prowess. This partnership birthed the Proton brand, marking the beginning of a remarkable journey in the automotive realm.
The Ownership: Geely Automobile Holdings
In 2017, Proton embarked on a new chapter as it unveiled its latest owner - Geely Automobile Holdings, a leading Chinese automotive conglomerate. With this acquisition, Proton gained access to the vast resources, technical know-how, and extensive experience that Geely brought to the table.
Geely's investment in Proton proved instrumental in revitalizing the brand, empowering it to reach new heights and expand its global footprint. The strategic collaboration between Proton and Geely resulted in significant advancements, propelling Proton towards becoming a formidable player in the international automotive market.
Since this ownership transition, Proton has witnessed an impressive resurgence, experiencing a surge in sales and capturing the attention of car enthusiasts worldwide. The infusion of Geely's expertise and resources has undoubtedly breathed new life into this esteemed car brand.
Major Models: Masterpieces on Wheels
"The Proton Saga, often hailed as the national car of Malaysia, exemplifies Proton's commitment to providing affordable and reliable transportation for all. With its sleek design and efficient performance, the Saga remains a much-loved choice among discerning drivers."
"The Proton X70, a compact SUV, has taken the market by storm with its elegant aesthetics and advanced safety features. Equipped with state-of-the-art technology, the X70 demonstrates Proton's commitment to innovation and delivering unparalleled driving experiences."
"The Proton Persona, a stylish and versatile compact sedan, embodies Proton's dedication to striking a harmonious balance between elegance and practicality. With its spacious interior, advanced convenience features, and impressive fuel efficiency, the Persona caters to the needs of modern urban dwellers."
These remarkable models are just a glimpse into the extensive array of exceptional cars crafted by Proton, demonstrating their commitment to meeting the demands and preferences of a diverse consumer base.
As Proton continues to evolve under the ownership of Geely, it is poised to make remarkable strides in the automotive industry. Combining the heritage and foundation laid by its Malaysian origins with the innovation and global expertise bestowed by Geely, Proton stands resolute as a symbol of automotive excellence.