An innovative Austrian printmaking company leverages laser scanning technology to create authentic reproductions of renowned artworks
Masterpieces are renowned for their beauty, their ability to captivate, and the stories they tell. Now, imagine being able to bring home an exquisite reproduction of a timeless artwork, virtually indistinguishable from the original. Enter Lito Masters, a groundbreaking printmaking company that collaborates with major museums worldwide to offer art enthusiasts the chance to "live with a masterpiece" like never before.
Utilizing advanced laser scanning techniques, Lito Masters meticulously maps the textures, colors, and dimensions of iconic paintings by artists such as Vincent van Gogh, Henri Matisse, and Wassily Kandinsky. With this rich data in hand, they employ cutting-edge 3D-printing technology to create stroke-for-stroke textured reproductions on canvas or paper, faithfully capturing the original artwork's cracks, ridges, and imperfections. The result? A nearly identical clone that grants observers the opportunity to study every brushstroke and observe the true relief of the artwork.
"It's almost a clone. So you observe the relief, the brushstrokes — everything,"
explained John Dodelande, co-founder of Lito Masters, during a video call. These limited-edition collectibles allow art enthusiasts to connect with their favorite works on a profound level, making the art accessible in a whole new way.
The exclusivity of Lito Masters' reproductions ensures their value, and acquiring one is an enticing prospect when considering the staggering costs often associated with acquiring original works. With prices ranging from under $4,000 for a canvas facsimile of Van Gogh's "Bedroom in Arles" to over $7,000 for a near-life-size canvas replica from René Magritte's "The Empire of Light" series, the opportunity to own a piece of art history becomes more attainable.
Each meticulously crafted reproduction from Lito Masters is accompanied by a certificate of authenticity, endorsed by the museum that owns the original artwork. This endorsement ensures credibility and reassurance for art enthusiasts seeking to add these remarkable pieces to their collection.
A New Era of Art Reproduction
Lito Masters is not merely focused on reproducing existing masterpieces. The company also collaborates with contemporary artists such as Erwin Wurm, Peter Halley, and Wang Guangle to produce new works using their innovative printing technology. This exciting venture expands the boundaries of art creation and brings a new sense of accessibility for both artists and art enthusiasts alike.
Looking to the future, Lito Masters aims to establish further partnerships with renowned museums and artists' estates. Works by prominent artists like Frida Kahlo and Tsuguharu Foujita are expected to be offered in the near future, adding even more diversity to their already impressive catalog of masterful reproductions.
Victoria Gandit Lelandais, Lito Masters' head of cultural partnerships, envisions a world where these reproductions could be showcased in exhibitions when the originals are unfeasible to loan or transport. Such an approach would provide art lovers with the full museum experience while preserving delicate and valuable works.
"A Lito could be sent to, let's say, an artist's retrospective, so that it's complete. Instead of sending the original one, damaging it, or paying for shipping, in the future, it could be much more intelligent to send a printed reproduction,"
shared Lelandais, highlighting the potential of this groundbreaking technology.
By commercializing scanning technology, museums can now offer souvenirs that boast greater depth and authenticity than traditional posters or high-resolution prints. For instance, at the Musée d'Orsay in Paris, visitors can explore an all-white version of Van Gogh's "The Church in Auvers-sur-Oise" in its latest exhibition. This unique experience allows observers to appreciate the painting's texture and the artist's incredible technique without the distraction of color.
The art of tomorrow is here today. Lito Masters' extraordinary reproductions redefine the relationship between art and its audience, providing an unmatched opportunity to "live with a masterpiece." With their commitment to scientific research and education, Lito Masters is revolutionizing the world of art reproduction, making it accessible to a broader audience while preserving the integrity and beauty of beloved masterpieces.