Chinese Automaker GAC Unveils Hyper SSR at Milan Design Week 2024

The Chinese conglomerate GAC is making use of Milan Design Week 2024 to introduce themselves to Italians and Europeans. The hypercar, Hyper SSR, produ...

Chinese Automaker GAC Unveils Hyper SSR at Milan Design Week 2024
Chinese Automaker GAC Unveils Hyper SSR at Milan Design Week 2024
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The Chinese conglomerate GAC is making use of Milan Design Week 2024 to introduce themselves to Italians and Europeans. The hypercar, Hyper SSR, produced in China and boasting over 1000 horsepower, challenges the likes of Rimac and Tesla in our continent for the first time.

GAC also unveiled the Car Culture 3.0 series, which features three concept cars designed for urban living, and announced their new GAC Design slogan, "GAC LOVE DESIGN," along with this year's GAC Design Award theme, "The Beauty of Tomorrow." In an official statement, it was emphasized that "GAC demonstrates the belief that design has a great mission for innovation, transcending geographical and cultural boundaries."

Introducing GAC's City Cars: City Pod, City Box, and City Run

Stéphane Janin, Director of GAC's Milan Design Center, introduced the trio of concept cars known as City Cars, comprising City Pod, City Box, and City Run. These models pay homage to both the city landscapes of Milan, which is home to GAC's European R&D center, and Guangzhou, where GAC's headquarters are situated, highlighting the company's commitment to aesthetic innovation within urban life.

Furthermore, concepts like 'Dynamic Current' and 'Racing Pulse' represent the Hyper SSR, currently only available in China, but soon to be released in Europe with price tags reaching approximately €180,000.

GAC Aion Hyper SSR

"Design goes beyond form and function," proclaimed Fan Zhang, Vice President of GAC's research and development center, as he introduced their new slogan, GAC LOVE DESIGN. "It is a language that connects emotions to the future. GAC is ready to bridge different cultures and ideas through exceptional design, constructing a more vibrant and creative world for the future."

Thus, the launch of the global design award, GAC Design Award 2024 - themed "The Beauty of Tomorrow" - took place across three regions: Asia, Europe, and North America. Lastly, GAC and the Central Academy of Fine Arts initiated the "Inside Out" academic-industrial collaboration project.

22 Nis 2024 - 17:07 - Vehicles

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